Food Topping · Daily Basic Nutrition

CLASSIC Starter Kit

700 g, can and measuring spoon

Everything you need to get started—over 11 francs cheaper than buying the items separately. The ceramic jar keeps the powder dry and protected from light, and the spoon measures out the same amount every time. Later on, all you’ll need to reorder is the topping.

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Promotes a shiny coat and healthy skin

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Reduces hair loss

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Omega-3 from ground flaxseed

90-Day Satisfaction Guarantee
90-Day Satisfaction Guarantee

No results? No problem—you'll get your money back, even if the package has been opened.

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Over 30 years of experience in animal nutrition
Over 30 years of experience in animal nutrition

A formula based on over 30 years of practical experience—each batch is additionally tested in the HPLC lab to support healthy digestion, keeping your dog active and vibrant for longer.

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Variants

Ready to Ship · Delivery in 1–2 business days

Pickup in Wangen, SZ, available within 24 hours · Hours of Operation

Shipped from Wangen, SZ · by 3:00 p.m. on weekdays

CHF 57.80CHF 46.50
Taxes included.
Shipping charged at the register.

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CHF 57.80CHF 46.50
Known forThe Lion's Den Switzerland
Available at
Since 1992Family-Owned Workshop

The Description

Everything you need to get started: powder, a can, and
—plus a spoon.

If you're just starting out, you'll need more than just the powder: a container to keep it dry and away from light, and a spoon that measures out the same amount every time.

The set includes 700 grams of CLASSIC—two 350-gram bags—along with a ceramic storage container with a wooden lid and a measuring spoon made of FSC-certified wood. CLASSIC is the daily foundation for healthy dogs.

The can holds about a month's supply, and the spoon is the same size as a standard tablespoon. After that, all you'll need is a refill—you can keep the can and spoon.

For which dog

When the coatloses its shine
.

Classic provides daily care for your pet's skin and coat—from the inside, before problems arise.
Dull Coat

Dull Coat

Dull, dry, and matted—the coat lacks the natural oils produced from within.
Dandruff & Dry Skin

Dandruff & Dry Skin

White flakes and flaky patches—the skin barrier is out of balance.
Heavy shedding

Heavy shedding

Thick coat, long shedding season — your skin and coat need the right nutrients to keep up.
Just as a precaution

Just as a precaution

Not an urgent problem—you want to support your dog's coat, skin, and vitality from the inside every day.
How It Works

It's not just what's in it—
butin what proportions.

Every ingredient is weighed precisely. The segment size indicates the amount: plenty of ground flaxseed, herbs measured out with precision—carefully blended to ensure effectiveness.

Synergy 1 + 1 = 3

Hover over a complex—its segment lights up. Segment width = how much of it is in the recipe.

Proportions shown for illustrative purposes in order of weight · Numbers = declared values.

GLANZ
, from the inside.

Cracked flaxseed and yeast provide what the skin and coat need every day—from root to tip.

Level 1 · Skin

The skin barrier is nourished

Plant-based omega-3 fatty acids strengthen the skin’s barrier from the inside out—soothing dry, flaky skin.

Level 2 · Fur

The coat becomes shinier

With the right building blocks, fur grows back thicker and visibly reflects light.

Level 3 · Vitality

You can tell how fit they are

A well-nourished organism shows it on the outside—a thick coat is a sign of good overall health.

Learn more about the mechanisms of action

Here's what's inside

Many natural substances,
a composition.

No extract-based cocktails—whole plants
and ground flaxseed, just as a dog’s body absorbs them.

Flaxseed

Flaxseed

Flaxseed

Patented cook-extruded for maximum bioavailability. Plant-based omega-3 fatty acids (ALA) for skin, coat, joints, and a nutrient-rich microbiome—over 400 studies support this extraction process.
Bran

Bran

Bran

A natural source of fiber that delivers our flaxseed complex. It regulates bowel movements and ensures a steady release of the active ingredients.
Lignans

Lignans

Lignans

Plant-based antioxidants from flaxseed. They protect cells from oxidative stress and help maintain balanced cortisol levels—which is important during times of stress and as we age.
Hydrolyzed yeast

Hydrolyzed yeast

Hydrolyzed yeast

Enzymatically hydrolyzed yeast — provides B vitamins, amino acids, and β-glucans to support a healthy microbiome and natural defenses.
Brewer's yeast

Brewer's yeast

Brewer's yeast

A highly digestible plant-based protein source (44% protein), rich in B vitamins and biotin. Supports energy metabolism, the nervous system, and a healthy coat.
Mushroom extract

Mushroom extract

Mushroom extract

Polyphenol extract from white button mushrooms. Addresses the biological cause of odors (breath, body, stool) and supports the intestinal immune system—it doesn’t just mask odors, but binds to them.
Minerals

Minerals

Minerals

Natural calcium carbonate from Swiss limestone. Supports bone structure, intestinal pH, and digestive enzyme activity—sourced in Switzerland, ISO-certified.
Flaxseed
Flaxseed Complex

Flaxseed (Linum usitatissimum)

Not all flaxseed is created equal. When raw or simply ground, a large portion of its valuable nutrients remains unused—antinutritional factors block digestion, and the omega-3 fatty acids oxidize quickly. We process our flaxseed using a patented high-pressure cooking and extrusion process. This extraction process is backed by over 400 scientific studies.

The process destroys the anti-nutritional factors in the seed, activates the body’s own enzymes, and completely breaks down the seed. Heat, pressure, and shear force are calibrated so that the omega-3 fatty acids are released slowly and continuously along the digestive tract—not all at once, as is the case with pure flaxseed oil.

For your dog, this means high-quality plant-based omega-3 fatty acids (ALA) for healthy skin, coat, joints, and immune system. Soluble fiber nourishes the microbiome and regulates intestinal transit. Plant-based proteins and B vitamins get where they’re needed. Each batch is tested via NIR analysis for omega-3 content, protein, and fat content.

Bran
Flaxseed Complex

Bran

Bran is the outer layer of the grain, which is rich in fiber. In our flaxseed complex, it serves two purposes at once.

First, it provides additional insoluble dietary fiber, which regulates bowel transit and promotes regular, healthy digestion. Second, it acts as a technological carrier in the cook-extrusion process and ensures a homogeneous, even distribution of the valuable flax components in every batch.

For your dog, this means a balanced fiber blend that keeps the intestines moving, promotes a feeling of fullness, and ensures that omega-3 fatty acids are absorbed evenly throughout the digestive tract.

Lignans
Flaxseed Complex

Lignans

Lignans are secondary plant compounds found in high concentrations in flaxseed. They are classified as phytoestrogens and are powerful plant-based antioxidants.

We specifically use lignans because they do two things that other antioxidants cannot. They balance hormone levels—which is particularly important for older dogs whose adrenal function is declining—and they inhibit an enzyme (3-beta-HSD) involved in cortisol production. In chronically stressed dogs, elevated cortisol levels often show up in the coat: it becomes dull, flaky, and prone to increased hair loss.

For your dog, this means: protecting the body’s cells from oxidative stress, supporting a balanced hormonal system, and helping to prevent stress from showing up in the coat and skin.

Hydrolyzed yeast
Yeast & Microbiome

HydrolyzedSaccharomyces cerevisiae yeast

Hydrolysis means that the yeast cell wall is broken down enzymatically. The substances released in this process are highly bioavailable—B-complex vitamins, free amino acids, minerals, and, above all, the valuable β-glucans and mannans from the yeast cell wall.

We use the hydrolyzed form because it acts more quickly than whole yeast cells. β-glucans stimulate the activity of immune cells in the gut-associated lymphoid tissue (GALT) and improve the absorption of nutrients through the intestinal wall. Mannans bind to unwanted bacteria, thereby supporting a stable gut flora.

For your dog, this means: a targeted supply of B vitamins (important for the nervous system and energy metabolism), prebiotic support for beneficial gut bacteria, and a direct boost to the natural immune system.

Brewer's yeast
Yeast & Microbiome

Brewer's yeast (Saccharomyces cerevisiae)

Brewer's yeast is a byproduct of beer production and is subsequently inactivated and spray-dried. The result is a protein-rich yeast containing about 44% highly digestible protein, essential amino acids (lysine, methionine, threonine), and a particularly high concentration of B vitamins—including B1, B2, B12, folic acid, and biotin.

We combine brewer's yeast with hydrolyzed yeast because the two complement each other. While hydrolyzed yeast takes effect particularly quickly, brewer's yeast provides the complete amino acid profile and a concentrated supply of B vitamins. Biotin is particularly important for maintaining healthy skin and a healthy coat.

For your dog, this means: a high-quality plant-based source of protein, B vitamins to support energy metabolism and the nervous system, and biotin for healthy skin and coat. The brewer’s yeast is GMO-free and comes from a certified Swiss supply chain.

Mushroom extract
Yeast & Microbiome

Mushroom extract (Agaricus bisporus)

Our mushroom extract comes from the white button mushroom—one of the most extensively studied edible mushrooms in the world. It provides a rich source of polyphenols, β-glucans, mannans, and amino acids, all of which have GRAS status for human consumption in Japan and several European countries.

We use the mushroom extract because it acts through three independent biological mechanisms. First, it stimulates the body’s own production of antimicrobial peptides in the gut (via the Paneth cells)—which reduces the population of putrefactive gut bacteria that produce foul-smelling metabolites such as ammonia, indole, and mercaptans. Second, its polyphenols physically encapsulate odor-causing molecules, removing them from the odor cycle. Third, reactive quinone groups chemically bind the free odor compounds—preventing them from evaporating.

These three mechanisms explain why our mushroom extract not only freshens breath but also reduces body odor and fecal odor—by addressing the biological cause, not by masking the odors with flavors. Clinical studies document measurable effects after four weeks of continuous use. At the same time, the mushroom β-glucans have a prebiotic effect and boost the activity of immune cells.

For your dog, this means fresher breath, less body odor and gas, a healthier microbiome, and additional antioxidants (ergothioneine)—in a way that is selective and does not interfere with nutrient absorption, unlike activated charcoal, for example.

Minerals
Yeast & Microbiome

Minerals

Our source of minerals is natural calcium carbonate derived from Swiss limestone, finely ground and certified in accordance with the SN EN 12620 and SN EN 13139 standards. Calcium carbonate provides approximately 38% calcium and a small amount of magnesium.

We use a natural mineral source instead of synthetic mineral blends because we can document the origin of every ingredient. The manufacturer is based in Switzerland, and the material is certified to ISO 9001, ISO 14001, and FSSC 22000.

For your dog, this means a precisely measured dose of calcium that supports bone health, stabilizes the pH level in the intestines, and normalizes the function of digestive enzymes. Calcium also plays a role in the synthesis of digestive enzymes such as amylase and lipase.

Why a Topping?

The bowl is full.
Butthe need isn't always there.

Loose stools, a dull coat, itching, grass-eating—these are often not just whims, but signs that something is missing from their food bowl. A good complete and balanced diet is filling, but it doesn’t automatically meet all their nutritional needs.

Dull CoatDandruff & dry skinHeavy sheddingSimply for preventive care
Benjamin Furter, DVM
Benjamin Furter, DVMVeterinarian & Animal Nutritionist
Why
Daily Omega-3 Intake — Medium-Sized Dog
Feeding Recommendations (As a General Guide)
optimal range
Only basic feed ~2 g
about half of the demand
Base Food + Sensitive Topping 4.46 g
+2.46 g topping
↓

Fish-free varieties often fall even further below the optimal range—this is where the topping closes the biggest gap.

Schematic guidelines for typical omega-3 intake relative to daily requirements — not a set of measured values.

The Proof

Here's what Sensitive really contains—backed by analysis, enough to bridge the gap:

7.6 g

Omega-3 per 100 g

Genuine analytics from the product metafield.

49.8 %

Percentage of crude fat

Nearly half of the crude fat consists of omega-3 fatty acids.

27.3 %

Crude protein

Crude fat 15.2% · Crude fiber 6%.

311

kcal / 100 g

Energy per 100 g.

The tradidog Difference

It's not what's inside—
buthow it all works together.

We could list what others can't do. Instead, we'd rather show what we stand for. Four principles that define every gram of Sensitive.

01

Active Ingredients in Proportion

It’s not the amount of an ingredient that matters, but how they work together. Sensitive follows the 1+1=3 rule: Fats carry the herbs, herbs balance, and yeasts strengthen—carefully balanced rather than simply thrown together.

3 LevelsIntestines · Skin · Body
02

Proven, not merely claimed

We test, rather than make promises. Every batch is tested in the lab for purity and safety—developed in collaboration with veterinarians and backed by scientific research.

Swiss qualityVerified by laboratory analysis
03

Swiss origin, produced in-house

We manufacture every package ourselves—in Wangen, Schaffhausen, without contract manufacturers or middlemen. This ensures that every batch remains under our own control, from seed to bottling.

Since 1992SZ Family-Owned Workshop
04

It works, or your money back

Try it for 90 days. If you don't see any results, we'll refund the purchase price—even if the package has been opened. We also donate CHF 1 per package to Swiss Animal Protection.

90-Day Satisfaction GuaranteeRisk: zero

What You Can Expect

Visible in 4 to 8 weeks
No "overnight" promises.

Days 1–7

The body adjusts. The only questions here are: Does he eat it well? Does he tolerate it? Minor fluctuations are normal.

Weeks 2–4

The first changes become apparent, usually subtly. Often, you don't notice them in the dog, but in everyday life—something familiar is missing.

Weeks 4–8

Moments form a pattern. What used to fluctuate now remains steady—the point at which most people feel secure.

Starting in Week 8

The new condition is holding steady. The effects of metabolism—coat, skin, and energy for movement—are most clearly evident here.

What you should know: In the first few days, the stool may become slightly softer as the microbiome adjusts. This is normal and will resolve on its own.

Based on 247 full-product reviews.

How do I use it?

Four steps
That's all it takes.

Sensitive is a topping, not a new food.
You give it in addition to your pet's regular meal.

Nature takes time. It’s worth sticking with it. Many effects only become apparent later in life. But they can be prevented and avoided even today.

Open the package Open the package

Step 1

Open the package

To keep the active ingredients fresh without the use of chemicals, the powder comes in two vacuum-sealed bags. You only open what you need—the rest stays sealed and has a long shelf life.

Measuring Measuring

Step 2

Measuring

The daily amount depends on your dog's weight—one measuring spoon is equal to one tablespoon. The calculator below will show you the exact amount.

Add it to the food Add it to the food

Step 3

Add it to the food

Just sprinkle it on your dog's usual meal and mix it with a splash of water—this makes the powder stick to the food and makes it smell much more enticing and appetizing to your dog.

Moisten Moisten

Step 4

Moisten

If you like, you can add a splash of water at the end. The powder soaks up the water briefly, mixes with the food, and smells even more enticing—just the way your dog likes it.

Dosage Calculator

How much does your dog need ?

kg

Gradually introduce it over the first 2–3 days (50%), then increase to 75% on days 4–7. 1 measuring spoon = 1 level tablespoon.

Recommended Daily Amount – g
Equals – measuring spoon

A 700-gram box is enough for your dog ….

How Much You Can Save

With a 15% savings plan—see how much that adds up to in a year.

Select your dog's size—the calculator will show you the annual cost comparison. Free shipping on orders of 2 or more boxes; cancel anytime.

How big is your dog?

Basis: Package price CHF 36.00, usage based on the actual dosage chart. Values are approximate.

Single Purchase · Per Year —
Savings Plan · −15% per year —
Your annual savings —

≈ — per day with the savings plan · Free shipping included on orders of 2 or more boxes.

Your annual savings —
Single Purchase — Savings Plan —

≈ — per day with the savings plan · Free shipping included on orders of 2 or more boxes.

Start a Savings Plan
How much a box really costs.

For a 10-kg dog, a 700-g box lasts about 7 weeks—that’s less than CHF 0.60 per day for healthy digestion. With a savings plan or a multi-pack, it costs even less.

< 0.60
CHF per day (10 kg dog)*

Still not sure?

Try it out first, then make the switch.

A treat is useless if your dog won't eat it. Before you buy a whole box, put a small sample in his food—and see if he'll eat it at all.

Here's how it works
  1. 1Order for free. You only pay for shipping—nothing else.
  2. 2Sprinkle it on once. A taste test for a meal. Does it taste good? Will he eat it? You’ll see right away with the first bowl.
  3. 3Will he accept it? Then send the box. A few days later, we’ll follow up by email—with 10% off your first 700 g box.
"They liked it. Since we only tried the sample pack for now—I'll definitely order it and give it a try." Michaela K. · Verified review of the sample pack
tradidog CLASSIC Sample Pack – Supplemental Food for Dogs
Free
CLASSIC Sample Pack
Try it for free .

You only pay for shipping—no hidden catches.

Shipping Only
  • Design Patent for a Meal
  • No subscription, no commitment
  • Once per household

Honestly: A sample only shows whether your dog will accept it—not how effective it is. That only becomes clear over the course of several weeks with the entire box.

Real Voices

We empower the dog. It has changed.

Questions & Answers

The questions dog owners ask us most often.

What's included in the set?

A package of your favorite flavor of topping, a storage container, and a measuring spoon. Everything you need to get started.

How much will I save compared to buying each item separately?

About 11 to 12 francs, depending on the variety. For CLASSIC, the set costs CHF 46.50 instead of CHF 57.80; for the other varieties, it costs CHF 49.50 instead of CHF 61.80.

How long will this set last?

Depending on your dog's weight, the topping will last four to six weeks. You get to keep the can and the spoon.

Can I reorder individual items later?

Yeah, anytime. Next time, just bring the topping—you already have the can and spoon.

What exactly is a topping?

A dietary supplement. It’s not a replacement for your dog’s main food, but rather a powder that you sprinkle on top. It provides nutrients that are often lacking in regular dry food—without requiring you to switch foods.

How do I measure out the correct dose?

The amount depends on body weight and variety. Each can includes a complete chart—listed individually for each kilogram, in grams, and in measuring spoons. You can find the same feeding guide as a PDF on the product page under the dosage calculator.

Daily examples: A 10-kg dog receives about 10 g of CLASSIC and about 15 g of SENSITIVE, SENIOR, or BOOST; a 30-kg dog receives about 23 g of CLASSIC and about 34 g of the other varieties.

Not sure? Tell us the weight and variety, and we'll calculate the serving size for you.

How long does one package last?

For a 20-kg dog, one package lasts about four to five weeks. For smaller dogs, it lasts correspondingly longer.

When is CLASSIC the right choice—rather than SENIOR, BOOST, or SENSITIVE?

CLASSIC is the everyday supplement for healthy adult dogs with no specific health concerns. If your dog is getting older, SENIOR is the right choice. If your dog runs a lot or needs to build muscle, BOOST is the right choice. For dogs with sensitive digestion, choose SENSITIVE.