For a shiny coat and healthy skin. Daily care with omega-3.
A Project Close to My Heart · Since 2022
For every package sold, one franc goes to people who care for dogs that haven't been so lucky. No extra charge, no strings attached—it's already factored in.
"1 franc · per box · for dogs in need"
How the "Hundefranken" Works
From your dog's bowl to a dog in need—a straight path, with no detours.
Whether it's CLASSIC, SENSITIVE, SENIOR, or BOOST: Every package already includes one franc for a good cause. You don't have to do anything extra.
Without any administrative deductions, it goes to a project that we know personally and have visited in person. We know exactly where it ends up.
Medical care, protection from abuse, or finding a home—wherever it is needed most.
Why We Do This
tradidog was created out of gratitude for the dogs that enrich our lives. For us, it all started with a dog named Krisia. This philosophy doesn't stop at our own food bowl.
That is why we pass on a share of our responsibility: to those who urgently need support, and to the people who care for them with all their hearts. Donating one franc per box is our way of doing this reliably.
“Those who receive kindness give something back—quietly and reliably.”
Our Projects
We support projects that we are familiar with and trust
. Two of them are:
Working for Your Beloved Pets
The TierRettungsDienst Foundation in Winkel (ZH) has been helping animals in urgent need since 1993—professionally, with compassion, and with expertise. Whether it’s an injured dog, an abandoned cat, or an orphaned young animal, the team responds to emergency calls, rescues animals on the spot, and provides shelter at the Pfötli animal shelter until a loving home is found.
A Heart for Stray Animals
In 2017, Sandra discovered the plight of stray dogs in Sicily and met Christel there, who single-handedly cares for many animals. Moved by Christel’s dedication, she adopted Lotti and has been actively helping on the ground ever since. As a foster parent, Sandra has already taken in several dogs and successfully placed them in homes—five of them directly from Christel’s shelter.
Beyond the Napf
The "Hundefranken" is just one part of it. At our production facility in Wangen, SZ, people with disabilities work alongside us—a sense of responsibility that extends beyond the product and begins right here at home.
Two Ways, the Same Attitude
“1franc per box shipped externally · in-house inclusivemanufacturing”
Get Involved
We’re always looking for people who are passionate about dogs. Send us a quick message—then we’ll see if it’s a good fit.
Each of these boxes bears the image of the Frank
You don't have to do anything extra—the contribution is already included in every line.
For a shiny coat and healthy skin. Daily care with omega-3.
For digestion and the stomach. Soothes sensitive dogs from the inside.
Your post
Top Swiss quality for your own dog at
—and one franc at
for a dog that wasn’t so lucky. All at
at no extra charge.