Our History · SINCE 1992
One family.
One conviction.
Tradidog isn't a startup with a marketing budget. It's actually a Swiss family-owned business based in Wangen on the Upper Lake Zurich that has been in the dog and pet nutrition business since 1992—and a promise that began with a dog named Krisia.
"Without Krisia, there would be no tradidog."
Act I · The Beginning
A female dog saved Kim'
's
life.
Little Kim was asleep when he stopped breathing. Krisia, the family dog, paced back and forth anxiously, tugging at their pant legs, and wouldn't let up until his parents went to check on him. It was not a second too soon.
"Without Krisia, there would be no Kim, and without Krisia, there would be no tradidog..."
Act II · The Foundation
Over 30 years of experience and expertise—
— carried on by Kim today .
What began in our family over thirty years ago was a simple conviction: that a dog deserves more than just what’s convenient. From this philosophy grew a family business that has viewed pet nutrition not as a business but as a craft, passed down through generations in Wangen, Canton of Schwyz.
Kim Rüegge carries on this conviction today—not as the inventor of something new, but as someone who takes an old promise seriously and uses science to shape it in a way that dogs can truly grasp.
"Without Krisia, there would be no tradidog."
Act III · The Beginning
Bailey isn't
the mascot. He's the reason.
Golden Retriever, born on October 29, 2020. He swims in Lake Zurich, is sensitive to noise, and gets SENSITIVE in his food bowl every day. Not a promotional dog—the dog against whom every product is first measured.
If something isn't good enough for Bailey, it doesn't go in the bag. That's how simple the standard is.
"Without Krisia, there would be no tradidog."
A True Story · The Shard of Glass
Five stitches, five days—and a valuable lesson.
One summer evening, Bailey was running along the shore of Lake Zurich, as usual. A leap into the shallow water, a brief yelp—and a thin trail of blood on the warm rocks. A shard of glass had been lying in the shallow water, hidden from view.
At the vet, he ended up with five stitches. Five days in a cone, five days of rest, five days with a dog who couldn’t understand why he wasn’t allowed in the water. In the end, he practically pulled the last few stitches out himself. Today he’s swimming again as if nothing had happened—all that’s left is a small scar on his paw.
Good care doesn't promise a life without wounds. It's what makes a dog strong enough to heal well.
Because an honest promise also includes what even the best toppings can’t prevent. Supplemental feeding strengthens your pet from the inside—but it’s no substitute for a veterinarian. We’ll tell you exactly what Tradidog can do—and what it can’t.
Good care doesn't promise a life without wounds. It's what makes a dog strong enough to heal well.
What Sets Us Apart
Evidence Instead of "
"
Claim.
Wangen Factory01
In-House Manufacturing
Not a contract manufacturer. Raw materials are added, flaxseed is processed, the product is bottled, and every batch is tested in-house—all in Wangen, SZ.
Extrusion Line02
Patented Process
Thermomechanical extrusion completely breaks down the flaxseed—resulting in high bioavailability instead of unused seeds, and without hydrocyanic acid.
NIR / Laboratory03
Every batch is inspected
NIR analysis of each individual batch to verify purity and consistent active ingredient levels. Report available upon request.
Lein Field04
Whole plant
Whole flaxseeds, whole herbs, whole yeast — no isolated extracts, no fillers, no synthetic flavors.
Come on over. Wangen SZ.
Transparency
Premium quality isn't something you have to hide—it's something you can show off. Visit our workshop by appointment.
01 · Entrance
02 · Extrusion
03 · Quality
04 · BottlingTradidog · Santural GmbH · Hämmerli 2D · 8855 Wangen SZ · Visits by appointment
Our Promise
The People Behind It
Small, tight-knit,
friendly.
No corporate giant, no anonymous call center. When you call tradidog, you'll speak with the people who know the recipes.
Kim Rüegge
Owner & Managing Director
"I'm continuing what my father started—and I test every recipe on Bailey first."
Lorena Muff
Sales Manager
"My job isn't to sell bags—it's to find owners for whom the formula is a really good fit."
Prof. Dr. Amr El-Sayed
Veterinarian Specializing in Animal Nutrition
"I never frame a single topic in isolation—what matters is how the different parts reinforce each other."
Benjamin Furter, DVM
Veterinarian Specializing in Animal Nutrition
"A dog deserves more than just what's convenient." The sentence that started it all.
Team Wangen
Manufacturing, Shipping, Marketing
"Every day, we do our best to make sure our dogs get the very best."
Third Authority
Veterinarians on Tradidog.
Liebscher & Bracht Pain Specialist
Dominique G. Wyss, DVM
"Greatdietary supplement—well-formulated and made in Switzerland, too! Congratulations—my husband and I are thrilled."
Master of Science in Agronomy
Dr. Alfred Michel
"Thetrue effect of a good formula comes from the interaction of its components—not from the sum of the values listed on the label."
Veterinarian Specializing in Animal Nutrition
B. Furter, D.V.M.
"Especially when it comes to coat problems and sensitive digestion, I can see how smoothly things are going with Tradidog."
Our Playground
Follow our "
"
events and us on social media.
Out of gratitude to Krisia. Out of a sense of responsibility toward Bailey. Drawing on over three decades of family knowledge in Wangen on the Upper Lake Zurich.
Hämmerli 2D
CH-8855 Wangen SZ
+41 55 460 26 97
team@tradidog.ch